September Lunch & Learn – Tools to Improve Your Marketing Techniques

Approach, Interview, Demonstrate, val”I”date, Negotiate, Close Every great marketer knows the best way to WOW a client is to identify their needs and create value.  The challenge to this lies in clearly identifying the needs.  In this session Meri Justis, owner and president of The Justice Group will guide us through the maze of selling […]

The post September Lunch & Learn – Tools to Improve Your Marketing Techniques appeared first on Emerald Marketing Association Community Blog.

August 2014 – Lunch & Learn Recap – Making a Monster Impression

Sara Heth, Assistant General Manager of the Eugene Emeralds baseball team spoke to another “Emerald” in Lane County, the Emerald Marketing Association on August 13, 2014. Heth shared the rebranding process the team recently went through, delivering an engaging presentation with an inside look at the process. The Emeralds worked with a California-based branding agency, Brandiose, […]

The post August 2014 – Lunch & Learn Recap – Making a Monster Impression appeared first on Emerald Marketing Association Community Blog.

August Lunch & Learn – Making a Monster Impression!

Conducting a rebranding project is exciting and scary. It’s a good idea to refresh a stale brand, but can also be intimidating. Last June, we heard from the OSU Athletics marketing department on the rebranding of Benny the Beaver, and this month we’re excited to hear from the Eugene Emeralds on their recent rebranding efforts. […]

The post August Lunch & Learn – Making a Monster Impression! appeared first on Emerald Marketing Association Community Blog.

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