April 2015 – Lunch & Learn Recap – Target Online Behavior, Not Demographics

While demographics isn't dead as a factor in targeting an audience, a more powerful and accurate method includes information about a person’s behavior.

The post April 2015 – Lunch & Learn Recap – Target Online Behavior, Not Demographics appeared first on Emerald Marketing Association Community Blog.

March 2015 – Lunch & Learn Recap – A Triple Treat

This month’s luncheon featured three bite-sized examples of expertise from Eugene area marketing professionals. This format brought diverse, refreshing takes on how to connect business with audience. This selection of speakers had something for everyone: a youthful approach to guerrilla marketing, a non-profit primer in harnessing the power of partnerships, and a case study in content marketing. […]

The post March 2015 – Lunch & Learn Recap – A Triple Treat appeared first on Emerald Marketing Association Community Blog.

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